Bones Love Milk Shredquarters
Huntington Beach, CA
Project Overview
A pop-up skate park in Huntington Beach, CA around the Vans US Open of Surf and Skate to launch the got milk? Sub brand Bones Love Milk. The 9 day pop-up was a celebration of California Skate culture and featured daily programming which included a Pro Jam meet and greet with Chris Cole, Christian Hosoi, Tom Asta, Cordano Russel and Zach Doeling and a pop-up barber shop and Custom Kicks event with Steve Caballero. A VIP Media event kicked off the initiative with celebrities Mario Lopez and Navia Robinson in attendance.
My Role
Account Manager (Experiential Division for ROX United)
Ideation and full production of the project
Creative Concepting
Programming ideas
Partnerships
Production of the 9 day pop-up
Production of the Media Day
The wins
Media coverage in People, Just Jared, MSN, Transworld Skateboarding, AOL, Daily Mail, PR Week, local news channels.
Over 1.3 Billion impressions generated
Over 2,000 visitors experienced the Shredquarters
2020 Reggie Award Winner - Association of National Advertisers (ANA) for Local, Regional Market Marketing Campaign.
Bones Love Milk Shredquarters Recap Video