Hi, I’m Alicia

Loved by consumers. Measured by clients. Covered by press. That's the bar I set on every campaign.

For 15+ years I've built the partnerships and experiences that turn brands into cultural fixtures — in-house at Red Bull, Muscle Milk, and Equinox, and agency-side for Nike, Google, Netflix, Spotify, PUMA, Hoka, Chick-fil-A, and got milk?. Silver ANA Reggie winner for Bones Love Milk Shredquarters (2019), with work featured in PR Week, Event Marketer, and the LA Times.

I partner with brands, agencies, and talent on strategy, partnerships, and experiential programming — wherever a brand needs to feel less like a sponsor and more like a participant.

Let's build something worth talking about.

— Behind the Scenes Gallery—

Selected campaigns, partnerships, and brand moments — and what they delivered.