Beat30 Challenge with Stephen Curry

Oakland, CA

 
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Project Overview

A consumer marketing program leveraging a nationally known athlete to create an experiential brand moment. The Muscle Milk Brand Marketing Team was looking for a creative way to integrate our partnership with NBA All-Star, Stephen Curry. The goal was to create a unique consumer facing experience in NY, Chicago, LA, SF and across Colleges with existing Muscle Milk College partnerships.

My Role

Regional Marketing Manager role - support with 360 plan 

Execution and plan for Collegiate qualifiers, including activation at MSG during a St. John’s game

Support securing Experiential Agency to support with production on the overall program and National stops and Finals (Agency hired: Game Seven Marketing)

Host finalists and managing Talent on event day in Oakland