Fiesta San Antonio

San Antonio, TX

Project Overview

Fiesta Fiesta kicks off an 11 day celebration of San Antonio’s rich and diverse cultures. Chick-fil-A has been a local sponsor for 4 years. We helped Chick-fil-A amplify their presence by bringing a Chick-fil-A restaurant to the heart of Fiesta in an authentic way. Creating an experience that highlighted the San Antonio culture. A live mariachi band, emcee, DJ, dancing cows and chicken nuggets brought the experience to life at Fiesta Fiesta.

My Role

Account Manager (Experiential Division for ROX United)

Ideation and fabrication of a Chick-fil-A 50x50 space

Talent Booking (bilingual emcee, mariachi band, DJ)

Photo/Video Capture

On-site Social Media 

Consumer Journey/Experience

Production / on-site management in San Antonio, TX