Exposure Skate Athlete Lounge

Encinitas, CA

Project Overview

Bones Love Milk is a sub brand of got milk? Dedicated to the skate community. As a sponsor of the Exposure Women’s Skateboarding Event we set out to do something more memorable than pop-up some banners, a tent and give away chocolate milk. Bones Love Milk created an Athlete Recovery Lounge with complimentary Normatec Sessions, Cryotherapy sessions and milk-based recovery beverages. We shuttled athletes to and from the space and even had skateboard parking for those who preferred to cruise by on boards. 

My Role

Event Producer for ROX United

Ideation and full production of the activation 

Integration with Exposure Skate to support via internal channels 

Social media integration and media relations

(local bloggers and media attended)