About Me
I’m an award-winning marketing professional with expertise in global brand marketing, experiential events and influencer relations.
In college, I found a love for entertainment and events which lead to the beginning of my career in brand marketing at Red Bull, Equinox Fitness Clubs, Muscle Milk, and PR and Media Agencies in the U.S. and Dubai.
At Red Bull, I lead the field marketing efforts of the sampling program and college marketing program. I launched new products like Red Bull Cola and Red Bull Energy Shot and executed events and original brand programs including Ultra Music Festival, Miami Music Week and Art Basel.
At Equinox Fitness Clubs, I lead marketing, events, partnerships, communications and PR to support membership acquisitions. My brand integration at the South Beach Wine & Food Festival resulted in the highest conversion of members to Equinox of any past partnership. The program was later executed in NYC and served as a best practice in the marketing department.
At Muscle Milk I spent almost 6 years working in Consumer Marketing, Brand Marketing and Sports Marketing. I lead teams in Miami, NYC, Chicago and Boston and later managed sports marketing partnerships with top NCAA Sports properties including FSU, UM, UCONN, UT and Alabama. I’m proud to say I was part of the marketing team that supported with the acquisition of the brand for $370M to Hormel Foods.
After a career in-house, I moved to Los Angeles and joined a Multicultural PR and Advertising Agency leading the Experiential Marketing division and working with clients Chick-fil-A, got milk?, Comcast and Nike. My work has won a silver Reggie Award and has been industry recognized by PR Week, PR News, Event Marketer and the LA Times.
Currently, I’m the Talent & Marketing Director at ITP Media Group, largest publishing group and talent agency in the middle-east. I launched the LA office, lead marketing campaigns with global clients and manage all talent relations with celebrities and influencers.
My Portfolio
